Set on a peninsula extending into Casco Bay Portland, ME features working fishing wharves and converted warehouses with restaurants and shops. The city is a rich with culture and history.

This beautiful city provided a great platform for a strong and stunning brand to emerge. I began by researching the town and pulling as much information and images as I could. I choose to focus on the various events, shops, and restaurants for the logo and found inspiration for the colors from buoys hanging by the port. Once finished, I got started building an identity that captured the culture of the city.