Pure Hockey is a brand dedicated to providing quality equipment to hockey players and teams. Beginning as a small shop in Worcester, MA they grew into the largest hocked retailer in the USA. Every store manager is a former hockey player or extremely passionate about the game. This gives their company the knowledge and passion needed when inventing and testing new equipment.

After familiarizing myself with the brand and sport I began collecting key elements I felt encompassed Pure Hockey. To begin this project, I established a sitemap and wireframe that would best allow users to find their gear within the navigation. Once completed I developed a layout for the homepage the highlighted their featured products, customer reviews, and brands they worked with.